SEO & Web Design Tips in London
If you’re an aspiring web designer or if you just want to create a great website, then you will need to learn about web design. There are many things that you can do wrong when it comes to designing websites and it can negatively impact your user experience, brand perception and even your SEO rankings. In this article we will take a quick look at some of the most important web design concepts that will help you to create an attractive and user friendly website.
Firstly, if you’re new to web design and don’t intend on hiring a professional web designer to create your website, then it is best that you use a CMS such as WordPress which makes the design process a lot simpler. WordPress is extremely popular and for good reason, it is great for SEO and there are millions of ready-made WordPress themes that you can purchase or even obtain for free. However, it is best to choose a theme that is not only relevant to your website but also is well supported and updated by the developers.
Next, if you choose a free theme, it may be best to install a page builder on your site. Some of the best page builders include Thrive Architect, Elementor Pro, Divi etc. These can help you to build beautiful sites using an intuitive interface. There are hundreds of tutorial videos on YouTube that can help you to learn how to use these page builders and create specific effects on your site.
Now, once you’ve chosen a theme and set it up on your site, you will need to create a logo and choose a color scheme. You should only use 2 – 4 complementary colors since more colors will make the design look too busy and cluttered. If you already have a logo, then you should use the colors of your logo along with 1 or 2 secondary colors.
Next, it is also extremely important that there is enough white space on the site. As London SEO Agency explains, many people make the mistake of creating cluttered websites where the text and images are too small and too close to each other. There should be a lot of spacing and enough white space to make your content stand out. Also, you should make sure that the text is easy to read using a simple font. You should also ensure that each paragraph only has 2 – 3 sentences and that there is enough space between the lines. This will make it much easier for your readers to consume or skim your content.
Lastly, you should always optimise and compress your images before you add them to your site. This will help to reduce your site’s speed which will improve user experience. You need to keep in mind that most users are very impatient and ensure that your site loads in less than 3 seconds to reduce your bounce rate.
In summary, we have just looked at some of the most important aspects of web design that you should keep in mind when building a website. Once you do, your site will look great and help you to attract more visitors and customers over time.